This Gap ad intends to sell clothes through sex. There is no other way to explain it. In the picture, you can barely tell what either person is wearing and yet, the caption says "Make love.". The man stares into the camera with confidence while the woman hangs on his shoulder, portraying the idea that she needs him. She looks less confident and more passive.
- From Subject to Object
- Sex Sells
- High Heels and Underwear
- The Weak and the Weary
- Woman to Child
- Flower Power
- I Dare You
- Seduce Me
- Street Performance
- Caught Off Guard
- Lifeless
- She's an Angel
- In Control
- They Want You
- He Wants You
- Make Love
- Tis the Season
- Queen Bee
- Buy Me
- What is Selling?
- Innocent Flirting
- Killing Us Softly